Kool-Aid Man and Second Life: Avatar 4D, 2009
Kool-Aid Man in Second Life brings attention to the rapidly changing world amongst technology, inside of that technology. It shows the self-fulfilling prophecy for those seeking an aid to loneliness in a virtual world like Second Life. As social creatures, human players in these games often create communities built on artificial identities, Rafman’s project displays how the tools used to create can distort the creation past pure human expression and mix in syntheticness.
Jon Rafman is one of the leading artists of the digital age. His unscrupulous and disturbing works explore the social and existential impact of the web, its platforms and the cryptic productions of some of its communities.